Barrhead Travel has a number of retail agencies across Scotland and the North of England (35+ shops). In the last couple of years they have become a tour operator as well, using Springbok as their DMC.
The campaign will include:-
Training day in the Barrhead training centre in Glasgow, with staff from the various branches
Two consumer events (Edinburgh and Glasgow)
Online and Offline activity as listed below.
2 Solus e-shots
Targeted social media posts – Facebook and Twitter
A0 window poster in luxury store
A4 screen backs in store.
A5 flyers which will be given out to customers
SMS text messages