Africa, Blog


One of the advantages of having a UK based marketing company such as ours looking after your hotel or lodge is that you can be represented at a various events, for a very small amount of money.
Blog, clients, default, The Blue Train, Tourism

International Luxury Travel Market

The future of travel trade shows, generally, gets debated in all sorts of ways all the time. A few years ago we had 8 clients exhibiting at World Travel Market, in 2012 we had 4 and in 2013 we will probably have even less. Indaba is historically the key show for Africa, but each year fewer buyers attend.

Fancourt Events

Ethos Marketing continues to look for new and innovative ways of how to promote our clients products to the UK travel industry. A one-on-one meeting is always useful, but in order to get to a slightly wider audience in limited time we sometimes arrange special events.

A Question Of Stats

The debate continues that the SAT stats are not accurate, is valid, but not new. I remember attending a conference in Johannesburg in 1994 when this subject was discussed in detail and a speaker from the Caribbean explained that people visiting more than one island would be counted more than once – a similar problem to the one we have always had in South Africa.

A Zulu Invasion Of The UK

Agents and Operators across the country can look forward to a warm “Sanibonani” (Zulu greeting) and a taste of all things “Zulu” later this month as the KwaZulu-Natal Roadshow hits UK soil … running! Ethos Marketing and South African Airways (SAA), have arranged a number of workshops, training sessions, meetings and exciting Zulu-themed events in “Wow factor” venues in London and across the country promoting KwaZulu-Natal – and its Zulu Route …

Zanzibar & Selous Educational

The 29th November 2010 saw Amanda England and Alison Whitfield from Ethos Marketing round up a team of brave travellers and head off to Tanzania on the Serena fam trip, hosted in conjunction with Kenya Airways and Precision Air. This is Alison’s report on the trip: