One of the advantages of having a UK based marketing company such as ours looking after your hotel or lodge is that you can be represented at a various events, for a very small amount of money.
Ethos has deliberated a lot over the last few years about the benefits of individual properties exhibiting at consumer shows. How do you track the success of such shows and how do you determine which ones to do?
The future of travel trade shows, generally, gets debated in all sorts of ways all the time. A few years ago we had 8 clients exhibiting at World Travel Market, in 2012 we had 4 and in 2013 we will probably have even less. Indaba is historically the key show for Africa, but each year fewer buyers attend.
World Travel Market is over for another year and as always the official figures say that numbers of attendees are up again this year.
I was chatting to a chap recently who is trying to break into the UK market. He has been in the travel industry for over 20 years, but has limited experience of this market and like so many others believed this would be the easiest market to work in.
Ethos Marketing continues to look for new and innovative ways of how to promote our clients products to the UK travel industry. A one-on-one meeting is always useful, but in order to get to a slightly wider audience in limited time we sometimes arrange special events.
The debate continues that the SAT stats are not accurate, is valid, but not new. I remember attending a conference in Johannesburg in 1994 when this subject was discussed in detail and a speaker from the Caribbean explained that people visiting more than one island would be counted more than once – a similar problem to the one we have always had in South Africa.
The group of seven left Zanzibar and boarded a flight into the wild and largely undiscovered Selous Game Reserve.
Agents and Operators across the country can look forward to a warm “Sanibonani” (Zulu greeting) and a taste of all things “Zulu” later this month as the KwaZulu-Natal Roadshow hits UK soil … running! Ethos Marketing and South African Airways (SAA), have arranged a number of workshops, training sessions, meetings and exciting Zulu-themed events in “Wow factor” venues in London and across the country promoting KwaZulu-Natal – and its Zulu Route …
The 29th November 2010 saw Amanda England and Alison Whitfield from Ethos Marketing round up a team of brave travellers and head off to Tanzania on the Serena fam trip, hosted in conjunction with Kenya Airways and Precision Air. This is Alison’s report on the trip: