Africa, Blog, fancourt, Garonga, Mont Rochelle, Steenberg

Destinations

Ethos has deliberated a lot over the last few years about the benefits of individual properties exhibiting at consumer shows. How do you track the success of such shows and how do you determine which ones to do? As such we have focused our resources on trade shows and assisting tour operators with marketing material to promote our properties when they exhibited at consumer shows. However, we believe that decisions always have to be re-evaluated and when SATOA decided to take a stand at the Destinations holiday & travel show at London Earls Court , a show that attracts an affluent and well travelled consumer audience, offering members the chance to exhibit on a very cost effective basis we felt now was the time to dip our toes once again.

We put our clients into sample itineraries to enable consumers to understand how they can work together and for Destinations showcased our Fairest Cape itinerary which incorporated The Blue Train, Steenberg, Mont Rochelle and Fancourt Hotel.

To assist us in tracking the ROI we produced flyers that “lifted“ actual itineraries from tour operator brochures. We showcased the Kuoni “Taste of South Africa” itinerary which includes The Blue Train, Taj Cape Town and Mont Rochelle and Rainbow Tours “South Africa Sensations” itinerary which includes Garonga, Steenberg and Fancourt.

The SATOA stand attracted a lot of interest from consumers as there was a great mix of product which included South African Airways, The Oyster Box and Tourism KwaZulu-Natal. Any consumers interested in booking holidays we then directed to exhibiting tour operator stands such as Africa Collection and Audley Travel.

Was the show a success? In raising brand awareness with UK consumers – YES. In securing actual bookings? Time will tell and we have the systems in place to track it!

Share this Story
  • Africa Blog fancourt Garonga Mont Rochelle Steenberg

    Destinations

    Ethos has deliberated a lot over the last few years about the benefits of individual properties exhibiting at consumer shows. How do you track the success of such shows and how do you determine which ones to do?
Load More Related Articles
  • Cape St Francis Resort South Africa Tourism

    Discovering The Chokka Trail

    One of my favourite things to do is walking in the countryside with our Jack Russell, Molly.  Not just the daily ...
  • Africa Mara Serena safari

    The Mara

    An article in the inflight magazine spoke of the decline in the number of lions in Africa, a reduction of over ...
  • Exploring Tanzanias Northern Circuit
    Africa safari Serena

    Exploring Tanzanias Northern Circuit

    It had been a few years since my last visit to Northern Tanzania, an area on many people’s bucket list, and an area with names that evoke all sorts of emotions. My memories of my first visit to Tanzania, about 20 years ago, are still with me – particularly the cheetah sighting in the tall grass of the Serengeti, when the cubs got told off by their Mum, because she lost the Tommy she had just caught for their dinner, as they were otherwise occupied with some rough and tumble.
  • The England Family At Pakamisa
    Africa Pakamisa South Africa

    The England Family At Pakamisa

    For those of you who are keeping up with our in-depth family holiday around KZN in South Africa, then welcome to ...
  • Family Fun at Cathedral Peak
    default

    Family Fun at Cathedral Peak

    From The Midlands you can view the Drakensburg Mountains in the distance.  They were snow-capped this time of year (August), but ...
  • The Midlands & Fordoun
    default

    The Midlands & Fordoun

    Now what can be more off putting than getting off of a longhaul flight and then telling two tired, but excited ...
Load More By kevin
  • Africa Blog Machaba safari

    Amanda & Alison Visit Machaba

    I’m off on a first for me – my first trip to Botswana and Zimbabwe.  Now I am travelling with Alison ...
  • Africa Blog Serena

    The Perfect Beach & Bush Option

    When planning an educational, one of the challenges we usually face is transfer costs, so when I heard about the Madaraka ...
  • Africa Blog Mashatu safari

    Mashatu – An EPIC safari I will never forget

       By Claire Roadley I have stayed in many game reserves, having grown up in South Africa – from staying in ...
  • Africa Mara Serena safari

    The Mara

    An article in the inflight magazine spoke of the decline in the number of lions in Africa, a reduction of over ...
  • Africa Garonga safari South Africa

    Little Garonga Blog

    I was lucky enough to find myself heading up to Garonga in September.  It had been (far too many) years since ...
  • Exploring Tanzanias Northern Circuit
    Africa safari Serena

    Exploring Tanzanias Northern Circuit

    It had been a few years since my last visit to Northern Tanzania, an area on many people’s bucket list, and an area with names that evoke all sorts of emotions. My memories of my first visit to Tanzania, about 20 years ago, are still with me – particularly the cheetah sighting in the tall grass of the Serengeti, when the cubs got told off by their Mum, because she lost the Tommy she had just caught for their dinner, as they were otherwise occupied with some rough and tumble.
Load More In Africa

Check Also

Discovering The Chokka Trail

One of my favourite things to do is ...

Contact

Ethos Marketing®

18 Graylands Estate

Langhurstwood Road

Horsham, West Sussex

RH12 4QD

United Kingdom


Tel: +44 (0)1403 243619

Fax: +44 (0)1403 217558


Email: info@ethosmarketing.co.uk