Ethos has deliberated a lot over the last few years about the benefits of individual properties exhibiting at consumer shows. How do you track the success of such shows and how do you determine which ones to do?
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Meet Lewis and Margaret Small a retired couple from Wales, who just can’t seem to get enough of Kenya and Serena Hotels. They simply keep coming back.
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World Travel Market is over for another year and as always the official figures say that numbers of attendees are up again this year.
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I was chatting to a chap recently who is trying to break into the UK market. He has been in the travel industry for over 20 years, but has limited experience of this market and like so many others believed this would be the easiest market to work in.
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