Claire recently took a small group of hand-picked British journalists and bloggers around South Africa, in conjunction with South African Airways and South African Tourism UK, to rediscover some of its tourism icons…
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The future of travel trade shows, generally, gets debated in all sorts of ways all the time.
A few years ago we had 8 clients exhibiting at World Travel Market, in 2012 we had 4 and in 2013 we will probably have even less.
Indaba is historically the key show for Africa, but each year fewer buyers attend.
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World Travel Market is over for another year and as always the official figures say that numbers of attendees are up again this year.
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I was chatting to a chap recently who is trying to break into the UK market. He has been in the travel industry for over 20 years, but has limited experience of this market and like so many others believed this would be the easiest market to work in.
Comments closedThe debate continues that the SAT stats are not accurate, is valid, but not new. I remember attending a conference in Johannesburg in 1994 when this subject was discussed in detail and a speaker from the Caribbean explained that people visiting more than one island would be counted more than once – a similar problem to the one we have always had in South Africa.
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