The World as we know it has changed more than we ever thought possible – even a month ago. With worldwide travel bans and self-isolation measures in place to curb the spread of COVID-19, the global tourism industry is under unprecedented pressure, with many companies’ survival at risk.

At this challenging time, our team at Ethos want to offer our full support to all of you as you try to rearrange your clients’ trips to Africa. We implore you to try to convince your clients to postpone their visits to later in the year or possibly even 2021 – rather than cancel outright.

Our various clients have amended their cancellation policies in light of the current crisis to allow for added flexibility while the travel restrictions remain in place.

Some of our properties will be closing for a period where it is felt to be the best, most socially responsible way to safeguard the health and wellbeing of both guests and staff and to minimise costs in order to preserve jobs in the long term.

In Africa, most of the staff in lodges etc support up to 10 family members so the Spirit of Ubuntu and showing compassion and empathy for others has never been more vital to both our physical and financial survival around the globe.

While we are all stuck in our homes – social distancing and self-isolating – what better way to pass the time than researching your next holiday and indulging a bit of wanderlust escapism?

Once the world returns to normal (please let it be soon!) many people will hopefully be rescheduling their holidays into the latter part of 2020 or bumping their trips into 2021, so we hope that, in the interim, we can inspire people to book African escapes – packed with real purpose – to help revive our tourism industry.

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Ethos Marketing®

18 Graylands Estate

Langhurstwood Road

Horsham, West Sussex

RH12 4QD

United Kingdom

Tel: +44 (0)1403 243619

Fax: +44 (0)1403 217558