Barrhead Travel has a number of retail agencies across Scotland and the North of England (35+ shops). In the last couple of years they have become a tour operator as well, using Springbok as their DMC.
The campaign will include:-
- Training day in the Barrhead training centre in Glasgow, with staff from the various branches
- Two consumer events (Edinburgh and Glasgow)
- Online and Offline activity as listed below.
- 2 Solus e-shots
- Targeted social media posts – Facebook and Twitter
- Landing page
- A0 window poster in luxury store
- A4 screen backs in store.
- A5 flyers which will be given out to customers
- A5 postcard
- Call backs
- SMS text messages