{"id":2517,"date":"2011-07-05T08:19:32","date_gmt":"2011-07-05T07:19:32","guid":{"rendered":"http:\/\/ethosmarketing.co.uk.dedi391.nur4.host-h.net\/blog\/?p=2517"},"modified":"2019-10-02T14:19:53","modified_gmt":"2019-10-02T13:19:53","slug":"a-flicker-of-hope","status":"publish","type":"post","link":"https:\/\/www.ethosmarketing.co.uk\/blog\/2011\/07\/05\/a-flicker-of-hope\/","title":{"rendered":"A Flicker Of Hope"},"content":{"rendered":"<p>Ethos Marketing is, through our  association with                 Cathedral Peak Hotel in the Drakensberg  Mountains of                 KwaZulu-Natal in South Africa, proud\u00a0to be  a part of a                 very special fundraising project!<\/p>\n<p>Cathedral Peak Hotel,\u00a0has in conjunction  with the local                 Zulu village community in the valley  below,\u00a0set up a                 Section 21 company (not-for-gain) called  ZAMORI to try                 to alleviate poverty and\u00a0uplift the local  Zulu village,                 with the focus on the most vulnerable \u2013  its littlest                 members.<\/p>\n<p>Besides trying to\u00a0employ as many local  people at the                 hotel as possible, the hotel has been  involved for some                 time with the local cr\u00e8che and 5  primary schools.<\/p>\n<p>THE LITTLE ONES NEED OUR HELP\u2026<\/p>\n<p>The cr\u00e8che receives no Government  assistance whatsoever                 so it has\u00a0minimal resources to say  the least.\u00a0 There are                 currently\u00a026 children at the  cr\u00e8che, squeezed into one                 classroom \u2013 if you can call it  that!\u00a0 Just a small\u00a0room                 with bare mud walls, only one  table and 2 battered                 plastic garden chairs.\u00a0 That\u2019s it  folks Monday to                 Friday, 26 little ones sitting on the  floor. No toilet,                 no heaters, minimal toys, no fridge,  no running water,                 nothing.<\/p>\n<p>Many of these little ones\u00a0walk miles to  get to this                 school &#8211;\u00a0often without shoes on.\u00a0 The \u201clucky  ones\u201d who                 do have shoes often carry them to school and  put them on                 as they get there\u00a0to maintain them for  longer.\u00a0 It                 breaks your heart to see how little they are  \u2026 and how                 little they have.<\/p>\n<p>Cathedral Peak is currently doing what it can \u2013 where                 it can, to help.\u00a0 For instance\u00a0the hotel <strong>provides                   a healthy meal for every toddler<\/strong> at the                 school every school day.\u00a0 This may not sound  that                 impressive, until you realise that, for most of the                  children, this is ALL they will eat all day \u2013 and often                  nothing on the weekends.\u00a0 So effectively, attending                  school means not going to bed with an empty tummy.<\/p>\n<p>Most of the cr\u00e8ches are                  run from individuals homes &#8211;\u00a0traditional mud huts.                  Communication between the local white population and the                  Zulu population can be challenging as few white people                  speak good Zulu, the cr\u00e8che teachers speak hardly any                  English and none of the little children speak English.<\/p>\n<p>A typical day in the life                  of a child under 10 yrs old is very different from ours                  in the UK.\u00a0 Most homes in this valley are still without                  electricity and none have running water.\u00a0 The                  villagers\u00a0are very proud of their homes and do what they                  can to\u00a0make them\u00a0attractive, but in most cases,\u00a0its                  all\u00a0about survival.\u00a0 Sadly, largely because of AIDS,                  there are many orphans and child-headed families \u2013                  children bringing up smaller children.\u00a0 They\u00a0take on                  all\u00a0the household chores as well as fetching and                  carrying water, tending crops, herding cattle and goats                  and washing clothes in the river.\u00a0 But when they can,                  the children\u00a0try to attend school to get educated in the                  hope of a brighter future \u2013 which is why we need your                  help!<\/p>\n<p>We believe that ALL                  children need support, to be fed and to get an\u00a0education                  \u2026 but also\u00a0to be able to just \u201cbe children\u201d                 sometimes!\u00a0  To have fun and play.\u00a0\u00a0\u00a0The Zulu children                 are very  imaginative and creative and mostly make their                 own  toys.\u00a0 Boys make\u00a0cars and wagons from bits of wire                 and  rubbish whilst the girls learn to weave sleeping                 mats  and baskets.\u00a0\u00a0They also enjoy traditional Zulu                 games.\u00a0  But\u00a0they would so love to play with normal                 toys such as  balls, dolls, cars and tea sets\u00a0 &#8211;\u00a0just                 like our own  children.\u00a0 Which is where our project comes                 into play!<\/p>\n<p>A WALK FOR WEE ONES\u2026<\/p>\n<p>The owners, the van der Riet family, and  the hotel will of course be  continuing its cr\u00e8che feeding scheme, but  we are now taking this support  a step further and have created a  supportive partnership between an  English school, namely Keston Primary  School in Surrey and one of the  rural Zulu creches and primary  schools, namely\u00a0 Impumelelo Creche and  Ididima Primary School.<\/p>\n<p>The children at Keston will be working together to raise money to  enable  us to buy desperately needed provisions for these children to  make  their lives a little easier and a little more fun.\u00a0 If possible,  we  would like to be able to give each and every child at the cr\u00e8che and   primary school a pair of shoes and a toy of their very own\u00a0 \u2013 be it a   skipping rope for the girls or a ball or small car for the boys. Other   items such as educational materials like pencils and crayons will be  bought  if enough money is raised.<\/p>\n<p>Amanda England from Ethos Marketing will be visiting the cr\u00e8che and   primary school in May with Zamori Cathedral Peak Hotel to hand over the   items bought with the money raised by the pupils at Keston Primary   School.\u00a0 Amanda has a child in year one at Keston, hence the link up   between the schools.<\/p>\n<p>The school is kindly arranging a fun and educational sponsored \u201cWalk  for  wee ones\u201d on 30 March 2011 with markers showing how far the little  ones  in the Zulu villages walk to get to school each day.\u00a0 If you are a   parent at Keston reading this page, please support and sponsor your   children however you can \u2013 knowing what an enormous difference it will   make for this little cr\u00e8che and primary school in Africa.<\/p>\n<p>We hope this will also be something both schools can use to learn  about  each others culture and lifestyle \u2013 and to share messages, ideas   and support.\u00a0\u00a0\u00a0 Because of the language barrier, the children from both   schools will be creating colourful murals depicting life in their part   of the world which will be used to be both decorative and educational \u2013   as well as sharing photos.<\/p>\n<p>LIFE IN THE LOCAL VILLAGE<\/p>\n<p>Although our project focus                  is currently on the one cr\u00e8che and primary school,                  Zamori helps many different families in the local                  community where life is very difficult\u2026<\/p>\n<p>We recently met                  Ntombizodwa Mdluli who on her child grant of just less                  than R300 (\u00a330) per month supports herself, her brother,                  and a whole heap of other family members.\u00a0 We were                  kindly invited indoors out of the wind and were shocked                  to see what comprised their home.\u00a0\u00a0Two flattened foam                  mattresses on the floor, a pile of blankets neatly                  folded out of the way and a single candle.\u00a0 We were                  not\u00a0sure what the candle was for\u00a0because the holes in                  the tin roof provided plenty of light.\u00a0 No furniture, no                  cupboard, nothing.\u00a0 This is poverty.<\/p>\n<p>And if we thought that was bad we walked  15 minutes                 away from the nearest dirt track to a home  where child                 grants are not an option \u2013 Granny Shabalala  has never                 succeeded in getting an ID book \u2013 so neither  her, nor                 her son or her 3 young daughters have got one  either,                 and between them they are supporting 12 children  on the                 fresh air of the Drakensberg and help from  strangers.\u00a0                 You can\u2019t see their house from the road to  Cathedral                 Peak Hotel \u2013 you can\u2019t even imagine how quiet  and                 isolated it is there.\u00a0 And they live there because                  that\u2019s where they were born, and there\u2019s nowhere else to                  go, not even after school, because they are nobody.\u00a0 And                  they will line up on Thursday morning when the                  Department of Home Affairs arrives at the Community                  Centre, and patiently stand in a queue again, and hope                  that something might change.\u00a0 It is bleak to say the                  least\u2026<\/p>\n<p>HOW ZAMORI HELPS<\/p>\n<p>With a vast population of                  rural, unskilled and unemployed villagers on the hotel\u2019s                  door step, needs in the local communities range from                  grants for Identity photographs which cost R20 each                  (less than \u00a32)\u00a0 through to assistance with claiming                  relatives from the mortuary and basic food parcels. For                  example, recently\u2026<\/p>\n<p>*Ntombi zodwa Mdluli supports her 4-year-old daughter and extended   family on a child grant of just less than R250 (\u00a320) per month. Zamori   was able to assist the family to collect her brother\u2019s body for burial.<\/p>\n<p>*The Shabalala family, who are without any breadwinners, were  assisted  with cash for ID photographs, so that family members could  apply for ID  books and access social grants.<\/p>\n<p>*The Zamori committee also arrange sports and cultural events in the   villages, showcasing craft work by pensioners and keeping teenagers and   young adults profitably occupied.<\/p>\n<p>WHERE THE MONEY                   GOES\u2026<\/p>\n<p>Zamori will endeavour to                  assist the community wherever possible, and all requests                  for assistance are considered on a case-by-case basis.\u00a0                  Appropriation of donations is jointly agreed by a                  committee comprising of 3 hotel representatives and 3                  members from the local communities, namely Mhlwazine and                  Magangozi.<\/p>\n<p>These people don\u2019t want charity\u00a0&#8211; \u00a0they want                    work, self-respect, opportunity and a bit of hope.                    Just like the\u00a0 candle in Ntombizodwa\u2019s hut \u2013 despite                    all odds, there remains just a flicker of hope.<\/p>\n<p>Donations to Zamori will be  acknowledged, and all                 donors will be updated on  community projects and how                 their money has been spent.<br \/>\nIf anyone would like to make a direct donation to the                 charity you can do so as follows:<\/p>\n<p>ZAMORI: current account #                 622 7100 8809 FNB Bergville branch # 220625<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ethos Marketing is, through our association with Cathedral Peak Hotel in the Drakensberg Mountains of KwaZulu-Natal in South Africa, proud to be a part of a very special fundraising project!<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/www.ethosmarketing.co.uk\/blog\/2011\/07\/05\/a-flicker-of-hope\/\">Continue reading<span class=\"screen-reader-text\">A Flicker Of Hope<\/span><\/a><\/div>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,1],"tags":[],"class_list":["post-2517","post","type-post","status-publish","format-standard","hentry","category-blog","category-clients","category-default","entry"],"_links":{"self":[{"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=2517"}],"version-history":[{"count":0,"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/posts\/2517\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=2517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=2517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ethosmarketing.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=2517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}