Reaching key decision makers

Ethos Marketing® has great contacts in the UK tourism industry as well as the luxury market. These strong contacts have enabled the team to win coverage not only in the major national newspapers and periodicals but also within the travel trade press and like-minded brand partners.

Not only can we secure editorial for the right stories, but we are able to place competitions and reader’s offers, to secure product placement at charity functions, and to secure and co-ordinate major in-store promotions. All of this activity contributes to raising the awareness of your brand and ultimately increases your sales.

Below are some examples of our work:

Tescos Magazine - June 2010

Ethos Marketing arranged a prize holiday in KwaZulu-Natal in return for a full page of coverage worth around ÂŁ30k. This magazine for the superstore's customers has a 6.5 million readership and is the largest read women's magazine in the UK!

Selling Longhaul - July/August 2010

Selling Longhaul is the UK's only trade publication that focusses on training. Over 16,500 copies are distributed every month to every travel agency, plus homeworkers, online agencies and tour operator reservation department as well as other travel principals including tourist boards,hotels, airlines, and tour operator contracting and marketing departments. Ethos arranged a fam trip to the Selous to showcase the new Serena properties there and this double page of coverage was the result of hosting Jo Austin.


Sunday Telegraph - September 2010

This coverage for the Blue Train resulted from the great partnership we have with tour operator Great Rail Journeys as they promoted their new tour.

Natural Health Magazine - July 2010

Natural Health is the UK's leading glossy magazine on complementary therapies and holistic living. This double page story entitled Wild at Heart focusses on Fordoun in KwaZulu-Natal and resulted from hosting journalist Jini Reddy on a press trip.


Belfast Telegraph Magazine - Feb 2010

This fantastic article on The Blue Train resulted from the Ethos Marketing Indaba press trip hosted by Claire Roadley in May 2009. Paul Hopkins writes about his experiences in this double page feature.

Msafiri - January 2010

Msafiri is the in-flight magazine for Kenya Airways. They showcased Garonga for a safari break during the 2010 World Cup.


Harrods East Africa In-Store Promotion

Ethos Marketing arranged a major month-long in-store promotion with Harrods for their January 2008 Winter Sale which saw us create an East African window display, dedicated brochure and 25 plasma screens throughout the store for Serena hotels in partnership with Kenya Airways and Kuoni. We were also showcased in the store guide, the back of all till slips and on competition forms in store – as well as The Harrods magazine. Just under 100,000 people attend the 1st day of Harrods sale alone!

Sunseeker Images Magazine - Summer 2007

Chris Coplans writes about his adventures in East Africa in this ultra exclusive magazine following the press trip we arranged for him to Mozambique and East Africa. Images magazine goes to over 30,000 of the world’s most affluent people all of whom own luxury motor yachts, which cost between £130,000 and £10 million. It has a readership of over 120,000.


Triumph - Summer 2007

This coverage in Triumph Magazine for Serena Hotels and Rani Resorts was a result of our luxury marketing partnerships and a press trip we jointly hosted with Kenya Airways to Mozambique, Zanzibar and Kenya. The feature follows Chris Coplans’ journey Into Africa and includes a competition. Over 80,000 copies were printed in several languages and its clientele includes people such as Lord Linley and Tom Cruise.

Traveller Magazine Spring 2008

The Spring 2008 issue of Wexas' Traveller Magazine has a double page editorial on the Zulu Kingdom featuring a 9-day reader offer which we helped them put together.