Serena to open new luxury Camp in Kenya in December 2010

Serena Hotels will commence construction of a new luxury tented camp in Kenya in April 2010, a move that will further strengthen the existing Serena safari circuit in East Africa.

The New Lake Elementaita Serena Camp, will be located along the shores of the flamingo and pelican fringed Lake Elementaita within the Soysambu Conservancy, which is approximately 120km from Nairobi and 30Km from Lake Nakuru National Park.

Offering a blend of exclusivity and adventure, the new camp will comprise 25 luxury tents, a dining and lounge area, spa and swimming pool enjoying magnificent views of the Lake.

During the construction contract signing, the Serena Hotels’ Managing Director, Mahmud Janmohamed said, “There is a very clear need for high quality accommodation options for both local and international travelers to this part of the country. We are excited about this development and we look forward to providing new opportunities for the local communities who must benefit from the tourism industry”.

The Lake Elementaita Serena camp is scheduled for opening on 15th December 2010.

About Serena Hotels:

TPS Serena Hotels is an affiliate company of the Aga Khan Fund for Economic Development (AKFED). AKFED promotes tourism by building, rehabilitating and managing hotels and lodges that contribute to economic growth in an environmentally and culturally sensitive manner.

With an unrivalled focus on product, service standards and guest satisfaction, Serena continues in its quest to be the hotel of choice for the discerning traveller.

Serena’s portfolio currently comprises a collection of luxury hotels, resorts and safari lodges in some of the most exquisite locations in Kenya, Tanzania, Zanzibar, Mozambique, Uganda and Rwanda. Serena also owns and manages properties in Afghanistan, Pakistan and Tajikistan.

For more information, please contact:

Claire Roadley

Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham,  RH12 3PB
Tel: +44 (0)1403 243619  Fax: +44 (0)1403 217558
claire@ethosmarketing.co.uk

http://www.ethosmarketing.co.uk