The Ethos Team

We are incredibly proud of our team at Ethos. We are a staff of six – all with complementary skills making us a strong and diverse team. Passion and pride for doing great work for our clients is what we are all about.

Alison Whitfield is the Founder and the Managing Director of Ethos Marketing®. Alison, a native South African who has now made England her home, has a passion for her home continent which is matched only by her wealth of knowledge. Having started her career in hospitality in South Africa, working in both large hotel chains and family run guest houses followed by a spell within retail travel, Alison moved into promoting South Africa as a tourist destination by joining South Africa Tourism. With South Africa Tourism she moved to London, which offered her the chance to develop her skills with the UK outbound tourism market. Finally Alison realized her ambition and started her own Representation Company in 1994. Alison developed strong relationships with the travel trade and the UK press which have continued to grow and benefit the Ethos Marketing® client base. Her devotion to Africa is highlighted by the fact that she was Chairman of SATOA (Southern Africa Travel Organisers Association) for eight years. Alison continues to head up PR at Ethos which runs side by side with her role managing the day to day running of the company and, with Amanda, strategically drives the success of the company and their clients in the UK marketplace.

Amanda England is the Sales and Marketing Director and Co-owner of Ethos Marketing®. Amanda joined the company in 2002 to continue to develop an already successful and established career within luxury leisure travel. Amanda started her career in hospitality, working within the UK domestic conferencing market before moving to Hyatt Hotels & Resorts UK Regional office. Here Amanda built and maintained her extensive network of contacts within the UK outbound leisure market before moving onto Limited Edition by Virgin. Working with Sir Richard Branson’s super deluxe hotel group honed Amandas’ sales skills and added to it the foundations for strategic brand awareness. Amanda has developed a strong knowledge and love for Africa as well as an excellent network of sales and marketing contacts and an impressive sales database. Amanda heads up the Sales & Marketing at Ethos for the Ethos client base and, with Alison, strategically drives the success of the company and their clients in the UK marketplace.

Claire Roadley our PR & Marketing Manager, joined Ethos Marketing® in 2001, straight from her home in South Africa. Claire was aware of Ethos Marketing® through their reputation in the South African travel trade. When she was looking to move to the UK, she hoped to secure a position within the company. Ethos were expanding and looking for a dedicated PR & marketing member of the team, ideally someone with that all important knowledge of Africa. Claire was a perfect fit. She was already very experienced within the hospitality industry, having worked on a number of different tourism based products, including game lodges, in South Africa. Through her on-the-job training with Ethos, she has developed a network of UK press and brand marketing contacts to marry up with her extensive database of South African trade contacts. Claire is now responsible for all of the day to day PR and Brand Marketing contact and development for the Ethos Marketing® clientbase.

Sue Rothwell is our Business Development Manager. Sue was born and brought up in Kenya before moving to the UK. Her belief in Africa as a holiday destination eventually led her into a career within travel, and working for Ethos Marketing®. Sue joined the company in 2003. Sue is an accomplished sales woman with a wealth of contacts within the UK travel industry, particularly within the Africa specialist niche of the marketplace. Sue has travelled extensively. In Africa she has gained valuable first hand knowledge of the Ethos client base. Sue, in her Business Development role, has proactively built a very successful key account database that covers UK tour operators, business travel agents and conference and incentive houses.

Jacqué Bennett heads up the Johannesburg based branch of Ethos Marketing. She is a born and bred South African who has a love for the African Bush and all it offers. Saying that however she continues to expand her horizons as Jacqué enjoys exploring new places. This passion for all things African and her depth of knowledge of the African Hospitality industry puts her in the ideal position to run the African office. Jacqué has over 27 years in the industry having started as a room maid at the 5 star Landdrost Hotel in Johannesburg and eventually working her way up to General Manager level. Jacqué’s level of expertise and professionalism have been acknowledged numerous times over the years in the awards that she has won including City Lodge Hotels – Managing Directors Award for “Hotelier of the Year, 2002″. Jacqué was also able to hone her sales and marketing skills when she was approached by Sheraton Hotels to open and manage their first Sales and Marketing office in Johannesburg representing the Africa Sheraton properties. This multifaceted range of operational and sales skills from a rich mix of hospitality establishments enables Jacqué to bring a dynamic approach to the role. She is an energetic and motivated professional who enjoys meeting people and relishes the role of maintaining and developing trade relationships for her clients.

Kevin Keating, our Sales & Marketing Executive, joined Ethos Marketing® in 2007. Kevin’s role is to support the Sales, Marketing and PR Team, enabling them to develop their clientbases whilst he ensures that their needs and expectations are met from an office support perspective. Kevin experienced the African continent whilst visiting friends in Malawi and Zambia and that fuelled his desire to work more closely with Africa if given the opportunity. During his first year at Ethos, Kevin was also able to travel to both Kenya and South Africa, ensuring an even greater knowledge base. Kevin has a strong background in administrative sales support roles which bring strength and balance to a team that already excels in relationship building. Kevin is an intregal part of the Ethos sales team and his strong knowledge of the Ethos account base ensures a seamless approach to our relationship management.

Nik Butler joined Ethos Marketing® at the end of 2000 as our IT Consultant. Nik has a passion for ensuring that companies such as Ethos Marketing® have the ability to operate very sophisticated networked systems similar to a large organisation but within small company budgets! Nik is responsible for ensuring that wherever possible we are at the cutting edge of new technologies in all that we strive to do. He has set up a networked computer system which extends to home office setups reflecting the office environment as well as overseas remote set ups to enable email access. Our IT environment is predominantly open-source software which ensures minimal down time, minimal viruses and minimal expenditure. This has been a crucial part of ensuring the smooth running of Ethos Marketing®.

Charlie, The Office Dogs Body, has been with Ethos since he was 10 weeks old and he can sometimes be found greeting our visitors. If you call at our offices, you too may receive his friendly welcome! Charlie’s main responsibilities include emptying the bins and security.